Governments respond to organized people, strong stories, and clear solutions. Lynx builds the organization and runs the campaigns that prove your support is broad, credible, and impossible to ignore.
We map stakeholders and power centers to identify natural allies, ensuring your project earns the support it needs to move forward. Our approach is transparent, respectful, and grounded in evidence.
We build coalitions and organize real people—residents, workers, and community leaders—to speak credibly and confidently at hearings, town halls, and in the media.
Our team crafts clear, fact-based communications, based on strategic research so that decision-makers can support your file with confidence and clarity.
We help organizations move complex projects and policy files from uncertainty to approval. Our team builds coalitions, crafts clear messaging, and drives action where it matters most.
Analyze stakeholders, power centers, and potential allies to chart the most effective path to your goal.
Design grassroots programs that organize supporters and build lasting, credible coalitions.
Translate complex issues into clear, compelling narratives for decision-makers and the public.
Support your file with research, policy analysis, and guidance through every step.
Get straightforward answers about our advocacy process, services, and how we deliver results for complex projects.
Jarret Coels is a strategic communications leader with more than 15 years in politics, communications, government relations, and issue advocacy. As the founder of Lynx Strategy, he designs and runs integrated communications and grassroots programs that shape public opinion, mobilize supporters, and drive government decision-making.
A seasoned message architect and rapid-response operator, Jarret blends earned, owned, and paid media to build disciplined narratives—and the systems to sustain them. He’s a trusted media handler and spokesperson coach who prepares principals and surrogates for scrums, interviews, and editorial boards with clear lines and confident delivery.
Grounded in a deep understanding of Canadian political dynamics—including government, caucus, and legislative operations—Jarret brings a calm, data-driven approach to high-pressure moments.
He is a collaborative leader and creative problem-solver who builds high-performing teams, measures what matters, and focuses relentlessly on actionable results.
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